As a senior designer on Aura’s creative team, I partnered with marketing and lifecycle teams to concept and execute seasonal campaigns focused on product storytelling, gift giving, and customer engagement. For spring, our goal was to highlight emotional connection and everyday moments across email, paid social, and web. I designed flexible visual systems that carried across multiple channels while staying true to Aura’s brand — clean, personal, and warm.

Projects included Mother’s Day promotions, evergreen ads, and targeted email flows to support retention, acquisition, and seasonal conversions.

Worked closely with the lifecycle and marketing teams to design Aura’s email welcome series for new customers. Focused on creating a thoughtful visual system that felt warm, clean, and on brand while helping introduce product benefits and guide users through key features. The series was designed to build connection early on and set the tone for a seamless customer experience.

Art Direction | Design

I led the creative concept and art direction for Aura’s holiday campaign, built around the idea of connection. The focus was on how Aura helps bring people together during the season, even when they are far apart. I worked closely with the photo, marketing, and lifecycle teams to bring this idea to life across email, paid social, and the website.

The visual system used lines and graphic elements to connect frames, family moments, and promotional offers. This approach created a sense of warmth and togetherness while keeping the campaign clear and focused. The result was a flexible design system that balanced emotional storytelling with holiday urgency across every touchpoint.

Art Direction | Design | Illustration

Created a variety of social content for BrightFarms, using playful, eye-catching visuals to highlight the freshness of their greens and bring the brand’s updated voice to life. Collaborated closely with the content and strategy teams to ensure designs felt bold, approachable, and consistent across platforms.

The work helped translate a new brand identity into scroll-stopping digital moments that supported ongoing marketing efforts and made the brand feel more engaging and modern in-feed.

Art Direction | Design | Illustration

Worked within the well established look of Seamless's "How New York Eats" campaign to create new visual extensions across social and digital formats. Focused on evolving the visual language while maintaining brand consistency, with an emphasis on celebrating New York’s neighborhoods and the best dishes each one had to offer. Collaborated with the content and strategy teams to build localized creative that felt fresh, playful, and true to the city's energy.

Art Direction | Design

Worked on Gerolsteiner’s social refresh by bringing in clean, minimal design and lifestyle-driven visuals. Focused on highlighting the brand’s premium positioning with fresh layouts, wellness-forward imagery, and a calm, uplifting tone.

Art Direction | Design

Concepted, designed, and art directed a wide range of social content and evergreen campaigns for Giant Food — from weekly meal inspiration to seasonal promotions. Owned the creative process from start to finish, collaborating with content and photo teams to bring ideas to life and ensure each piece felt friendly, accessible, and aligned with the brand’s voice across platforms.

Art Direction | Design

Created playful and brand driven visuals for Bimbo Sweet Baked Goods, bringing out the fun and cheeky personality of the product line. Focused on bold color, expressive type, and illustration to keep content feeling fresh and true to the brand. Worked closely with the content, video, and motion teams to art direct supporting assets and make sure everything felt cohesive across formats.

Art Direction | Design

Designed social content that celebrated Entenmann’s baked goods through a mix of nostalgia and warmth. Used illustration, type, and friendly copy to create visuals that felt light, relatable, and on brand. Partnered with the content, video, and motion teams to art direct campaign assets and bring consistency across different platforms.

Holiday is the time of giving. To reflect the elegance of holiday typography and the branding of Pencils of Promise, I decided to create a logo that would be able to stand out in photos but still make the photos the hero. 

Pencils of Promise's Back to School campaign aimed to raise enough money to supply PoP students with the basic materials they would need for school. I created the logo and content designs.

Website redesign for Adam Braun, CEO and Founder of Pencils of Promise. 

www.adambraun.com

Jim Casey Youth Opportunity’s micro website is an informative website for it's two day event. This event focused on giving the attendees the knowledge of a variety of disciplines which would help young adults shape their own future. 

We made sure the different components of the event were highlighted. So apart from the home page, the site includes easy navigation to other information about the event. The site is also branded to reflect the main site: http://jimcaseyyouth.org/

Design | Illustration

For my best friend’s special day, I decided to design her a custom wedding invitation. She wanted to a modern take on a traditional Chinese invite.

Art Direction

Creative direction for wellness and beauty brands, focusing on clean, modern visuals. Led photo and video shoots for Avon, CND Nails, and more.