Led the visual direction and design for Aura’s seasonal campaigns, using thoughtful color, type, and messaging to bring out the emotion behind each moment. Both campaigns kept Aura’s premium feel but leaned into distinct tones. Lighter and softer for Mother’s Day, then deeper and moodier for Father’s Day. This ensures we speak to each occasion in its own way.

Art Direction | Design | Illustration

Created a variety of social content for BrightFarms, using playful, enticing visuals to capture the freshness of their greens and bring the brand’s voice to life. Focused on keeping the designs bold, approachable, and consistent across platforms in collaboration with the content and strategy teams.

Art Direction | Design | Illustration

With the already well established look and brand of Seamless's "How New York Eats" campaign, I worked within the campaign’s existing structure while exploring ways to evolve the visual language across formats. We created extensions to the campaign by focusing on the neighborhoods. We highlighted some of the best dishes from the different parts of NYC.  

Worked closely with the CRM team to reimagine Aura’s welcome email series, giving the automated flow a fresh look that feels more on-brand and user-friendly. The new design helps streamline evergreen emails triggered by key actions like subscribing or signing up, making sure the first touchpoints with Aura feel thoughtful and consistent.

Art Direction | Design

Worked on Gerolsteiner’s social refresh by bringing in clean, minimal design and lifestyle-driven visuals. Focused on highlighting the brand’s premium positioning with fresh layouts, wellness-forward imagery, and a calm, uplifting tone.

Helped shape the photo and graphic direction for Aura’s Holiday Campaign, with a focus on highlighting meaningful connections during the season. Designed visual elements that not only emphasized warmth and togetherness, but also brought attention to key products and promotions across digital marketing touchpoints.

Art Direction | Design

Supported Giant Food’s social presence with seasonal campaigns, weekly deals, and timely promotions. Designed a mix of evergreen and real-time content aimed at making recipes more approachable and the shopping experience more seamless for customers.

Art Direction | Design

Bimbo Sweet Baked Goods is a Mexican brand that carries a variety of snacks and are also proud of the hispanic culture. I worked along side a content strategist to create engaging content to best highlight Bimbo’s products but also staying true to the hispanic culture.

Art Direction | Design

Holiday is the time of giving. To reflect the elegance of holiday typography and the branding of Pencils of Promise, I decided to create a logo that would be able to stand out in photos but still make the photos the hero. 

Website redesign for Adam Braun, CEO and Founder of Pencils of Promise. 

www.adambraun.com

Art Direction | Design

Stop & Shop is a chain supermarket with a very clear goal; delivering unmatched selection, quality and value. With this goal in mind, we created content to feature their products in fun and engaging ways through social media.

Pencils of Promise's Back to School campaign aimed to raise enough money to supply PoP students with the basic materials they would need for school. I created the logo and content designs.

Jim Casey Youth Opportunity’s micro website is an informative website for it's two day event. This event focused on giving the attendees the knowledge of a variety of disciplines which would help young adults shape their own future. 

We made sure the different components of the event were highlighted. So apart from the home page, the site includes easy navigation to other information about the event. The site is also branded to reflect the main site: http://jimcaseyyouth.org/